A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, February 20, 2009

"Building on the Paradox Principle"

Some great background and further examination of The Paradox Principle that Emma outlined in her Semiotics Workshop. This paper by Donald Holt builds further the argument that all great brands somehow resolve contradiction and this is the "mythical' power that lies at their heart and which helps them to become cultural icons.  It provides some practical, marketing-focused case studies of The Paradox Principle as a fundamental of Innovations and NPD work, and suggests in passing that Barack Obama resolves some very deep cultural contradictions, not the least being Black vs. White ...

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