A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, February 19, 2009

Consumer confidence in India


The GEC meltdown has been widely reported in the media. The biggest barrier to recovery is consumer confidence. Obviusly we are seeing a major shift in attitudes, perceptions and beliefs about the future (especially in terms of our financial security). In India, there is a healthy and growing respect for a hope for a better future .. is this grounded in a new found middle class confidence and a desire to continue the steady upward climb in the social mobility stakes (keeping up with the Patels, perhaps?) and the explosion of affluence, is it because they are coming off a low base and have only hope to sustain them (thanks Maslow for that theory) or is it because of other reasons? .... Click here to see more

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