A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, February 24, 2009

Help! - I'm Stuck In A Carbon Neutral Paradox!

Forgive me for being dumb, but is it really possible to reduce my Carbon Footprint?

I can understand offsetting my CF by planting trees, but my problem is this:

If I don't buy new consumer stuff and re use or retain my old stuff I end up with more money in my pocket

I can't spend it on holidays or more stuff because my CF will increase again

So, I pay off debts, save or put the spare dough into superannuation (it's all good in theory!)

But, then because my debts are less once again I have more money. So I further reduce my debts or put the money away for a rainy day

If in the future I spend my super or savings my CF goes up again. If I give the money away to a charity or relative the CF goes up again

So it appears that by reducing my consumption I am either deferring or deflecting my CF

I am really stuck here

Am I stuck in a Carbon Neutral Paradox or am I just being dumb

Help me - Comments PLEASE!!!!!

1 comment:

  1. The whole Carbon Offset scenario is worthy of Lewis Carroll in it's ridiculousness. My advice, get off the treadmill. In a decade, like Slumdog Millionaire and Acid Rain, people will have forgotten it even existed....

    PLUS at a highly rational level there is absolutely no reason why consumers should be shouldering a fake tax that is calculated largely around the outputs of business and industry. Don't put any more money in the pockets of people like Al Gore!


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