A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, February 17, 2009

Health Magazines & recession

Isn’t it interesting that during these hard economic times the magazines that are blooming in sales are all centered around health:
  • Healthy Food Guide
  • Health Smart
  • Women’s Health
  • Men’s Health
  • Diabetic Living
 The heaviest hit are men’s magazines:
  • FHM
  • Ralph
  •  Alpha
  • Zoo
 It is a contrast to the increase in sales of comfort food.

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