A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, February 19, 2009

Gatorade Commercial

Again...i'm wondering if this trend of short film style internet adverts is going to continue...

check out this new campaign from Gatorade


  1. I am wondering why on earth they saw fit to rip off Monty Python and the Holy Grail so very badly. This is actually quite embarrassing.

    I get the 'lets use some athletes thing' but it is quite a weird decision to use a rather niche film as a remake .

    The other thing with these ads/minifilms, or as i will now call them mini-flads - is are they meant to be brand awareness drivers or brand usage. Something this long is unlikely to have a conversion to usage I would think.

    What do you reckon?

  2. I dunno to be honest.

    I think they can be great time wasters...and they could be viewed as free entertainment...but I can also imagine people thinking...why the hell would I want to watch an ad for 5 minutes!


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