A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, February 19, 2009

Gatorade Commercial


Again...i'm wondering if this trend of short film style internet adverts is going to continue...

check out this new campaign from Gatorade

2 comments:

  1. I am wondering why on earth they saw fit to rip off Monty Python and the Holy Grail so very badly. This is actually quite embarrassing.

    I get the 'lets use some athletes thing' but it is quite a weird decision to use a rather niche film as a remake .

    The other thing with these ads/minifilms, or as i will now call them mini-flads - is are they meant to be brand awareness drivers or brand usage. Something this long is unlikely to have a conversion to usage I would think.

    What do you reckon?

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  2. I dunno to be honest.

    I think they can be great time wasters...and they could be viewed as free entertainment...but I can also imagine people thinking...why the hell would I want to watch an ad for 5 minutes!

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