A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, February 24, 2009

The mobile world keeps on moving

It’s always the way. As soon as we buy into the latest and greatest technology, it becomes tired and outdated before you’ve worked out how to use all of the different features. I still love my iPhone, but already I’m gazing longingly at some of the “Swiss Army knife” phones in this Observer article.

Good to know that global recession isn’t putting the brakes on innovation – if anything, it’s promoting it, with consumers demanding more from the technology they fork out for. The proliferation of new and exciting applications and functions will undoubtedly be of interest to telcos looking for new ways to interact with their customers, but I particularly like the last paragraph: the “wow” of the new is great, but there’s always room for innovation to simply get the basics right…

2 comments:

  1. The swiss army phone sounds sweet. You can then open your beer with your phone. No that is a smart phone!

    Jays

    ReplyDelete
  2. The swiss army phone sounds sweet. You can then open your beer with your phone. Now that is a smart phone!

    Jays

    ReplyDelete

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