A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, February 16, 2009

Onitsuka Tiger - Zodiac Race


I think its interesting how ads are becoming more like short films made to entertain you, rather than 30 sec TVCs made to persuade you.

I think its evidence of the experience economy emerging. Check out the video for this iconic sneaker sub brand 'Onitsuka Tiger'

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