A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, February 19, 2009

Reconnecting with nature

I've noticed more brands in a variety of categories expounding their 'natural' credentials lately. This is particularly true in beauty & cosmetics where all the new brands popping up seem to be all-natural: take NUDE for example which arrived in Australia last month.www.nudeskincare.com
This is a premium brand with a high price-point, presented in a chic and modern way. It doesn't rely on complex-sounding sciencey talk or miracle ingredients; it's key selling point is that it is chemical-free.

The bamboo laptop from ASUS is an interesting example of injecting 'nature' into a category with which it seems incongruous. I think this reflects a consumer reaction to our manufactured surroundings and the desire to reconnect with what's 'real'.

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