A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, February 16, 2009

There seems to be a change in the air - old old school

I think something interesting is happening in the FMCG world of packaging. There appears to be a design movement back to pre 60's inspired packaging (i think it's pre 60's i could be wrong here). I wonder if this trend is emerging due to peoples desire to indulge in products that represent a more simple life long forgotten, i.e. when we didn't have to count calories, we didn't think too hard about product choices, food was natural and products were made by 'real people'

After checking out one of my favourite blogs (http://www.thedieline.com/blog/) I found the following examples to illustrate this interesting design trend:


  1. A return to retro and old values

    But, we are discerning consumers, it's all too transparent!

  2. Thomas Dux is another case in point,

    Was Thomas a post war migrant from Poland who changed his name from Roduxski to Dux so we Anglos could pronounce it, or did the advertising agency play around with “deluxe” as a brand attribute for a high end grocer and derive Thomas Dux from there?


We would be delighted to engage with you 'In Conversation'