A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, February 17, 2009

"untouchables"

An american survey (conducted by BIGresearch - www.bigresearch.com) has discovered the items consumers are most likely to cut back on during the current economic climate and the 'most untouchable' categories.

Most Untouchable:
1. Internet
2. Mobile phone service
3. Cable television
4. Discount shopping for apparel
5. Hair cuts and colours
6. Eating at fast food restaurants
7. New pair of shoes

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