A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, February 20, 2009

Using light to read minds...

Researchers at the University of Toronto used near-infrared light shined on a person's brain to "read" the subject's mind and determine which of two drinks they prefer. By reading images of the brain, they decoded the person's drink preference with 80 percent accuracy. According to the biomedical engineers, the technique could someday enable people who are "locked in" to communicate using their minds.

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