A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, February 24, 2009

Design recall! Tropicana reverts back to its old design

Tropicana has just announced that they will revert back to the old packaging (on the left), due to some negative press and angry customer emails/letters about the new packaging (on the right).

I say...fair point. The one on the right does look a bit like 'self righteous, organic, snob juice'

Interestingly, a lot of people were upset about the absence of the straw in the orange...

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