A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, March 10, 2009

Aussies Tight When It Comes To On-line Spend

“The main reason Australians who don’t buy goods or services from the internet is the desire to see the product in person first; however, only one in three people are very confident in the security of their personal information when carrying out transactions or communications online."

Source: Oliver Milman, B&T News, 2009

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