A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, March 26, 2009


Inspired by a shared interest in the striking codes of various social groups, Rotterdam based photographer Ari Versluis and Ellie Uyttenbroek have systematically documented numerous identities over the past 14 years. 

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in identical framework they have created an almost scientific, anthropological record of people's attempts to distinguish themselves from others by assuming a group identity. The apparent contraction between individuality and uniformity reflects an interesting human paradox (been waiting to use that one - thanks Em!)

1 comment:

  1. oh gosh - quite a few misplaced words in there! Apologies (LH)!


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