A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, April 29, 2009

Nike getting street cred?

I really like this viral ad by Nike that uses a famous cartoon artist James Jarvis.

It came to my attention via universal praise from the blogosphere. However, when checking the view count on youtube, it only stands at 2,194 (this particular edit in Australia).

Its got me thinking, is it all about view count?...or is it about getting the respect of people that influence everyone else, i.e. opinion leaders?

What does everyone else think of this piece of work from Nike?

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