A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, May 8, 2009

Is the aesthetic norm of luxury changing?

Check out the Roughluxe hotel

I think its interesting how luxury brands are trying redefining themselves into something more earthy, grounded and real.

To get there, I think emphasis appears to be on quality, experience and 'no waste'.

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