A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, May 13, 2009

Luxury brands still going strong

Luxury brands are still going strong in the face of economic doom and gloom...see SMH article here

In the article, luxury brand success depends on being "unique and exclusive"...so for brands like Armani who have diversified their brand (maybe too thinly) are suffering because they have become less "unique and exclusive"

...the damage?

"One brand that fell out of the top 10 in 2009 is Giorgio Armani, which ranked eighth last year, with a value of $5.12 billion. Today, that value has dropped by $2.02 billion to $3.1 billion. "

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