A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, June 12, 2009

Taking the positive spin on the negative - an opportunity for the food giants?

There have been a few docos like this in past (think Micheal Moore or Super Size Me), but maybe this one will gain traction too.

With people now more distrusting of big business (especially those in America), the perfect storm might be brewing. We now have more people interested in growing their own food and cooking it (think Master Chef). I wonder if there is an opportunity for Masterfoods, Nestle, Goodman Fielder and the likes to capitalise on a 'wholesome local' position before this documentry lands in Australia?

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