A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, July 3, 2009

adult to adult...is this a good example?

There have been a few projects now where we have recommended the client should 'engage their audiences with more adult to adult language'. This of course can be done visually or verbally.

Here I think may be an example of this done well (visually)...see the poster below:

Commentary from "Surely, this is a new article of faith in the marketing world. Now that we have more sophisticated consumers out there, we want to engage them by engaging their intelligence. In a newly subtle way, the brand is reaching out and leveraging the intelligence of the consumer. Here "work with this!" And the graffiti artists leverages with yet another order of indeterminacy, and this adds a layer of difficulty, and those who stop to wonder are tested to get smarter and more observant, and perhaps a virtuous cycle is set in train. Thus does the muse now participate in contemporary culture."

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