A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, July 3, 2009

Dialing up the good and dialing down the bad

Since this is my 1st recession as a working adult, it's interesting for me to see how people are reacting...for example, here are some recessionary behaviours from Time Magazine (See quote below). From what I can tell, people are dialing up the 'good and positive' and dialing down the 'bad and negative'...so while we are still splurging and being indulgent, we are just toning it down.

"With few exceptions, people are spending less nowadays. Spending is down on everything from home improvement to organic milk to Mother's Day gifts. So, obviously, the recession affects the way all sorts of people—such as an unemployed couple, a sports CEO, an ER doctor, and others profiled in a Time package—make decisions about how, what, and when to buy. But there are exceptions to the spend-less rule. What sorts of things are we actually spending more on of late?

Think escapism. Think mini-splurge. Think stress relievers. People are going out less for splashy nights on the town. They're staying in for romantic nights at home instead. Hence, condom sales are up. So are donuts, which might be considered escapist, splurge-y stress relievers all in one."

No comments:

Post a Comment

We would be delighted to engage with you 'In Conversation'