A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, August 19, 2009

The power of mystery

In a world where we can Google everything and get an answer, a mystery becomes something very powerful. A mystery can create space for a discussion or motivate people to solve it. Is there an opportunity for brands to use the power of mystery? (Apple does this well!)

Two successful modern day mystery's come to mind:

The Stig

Banksy

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