A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, September 15, 2009

The acceptance prohecy holds true!


The mystical-sounding 'acceptance prophecy' is simply this: when we think other people are going to like us, we behave more warmly towards them and consequently they like us more. When we think other people aren't going to like us, we behave more coldly and they don't like us as much.

The most amazing thing is that it's proven to be true! See the evidence here

The implication is of course:
  • If we believe customers/clients will love us, they probably will
  • If we believe respondents will warm to us and open up, they probably will

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