A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, September 15, 2009

Crowd Sourcing Consulting

The following is a great example of how crowd sourcing can enable extremely fast service.

Australian firm 'Ideas Culture' puts creative thinkers around the globe to work via Twitter to solve a client's problem by morning. See the model below


No doubt it's a lot cheaper and quicker than say Boston Consulting, but there is no guarantee the ideas will be any good or strategic in nature, i.e. you get what you pay for

However, if you are stuck for ideas and need lubrication, more ideas now are better than none

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