A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, September 9, 2009

Speed dating crosses into education and marketing industries


It's nothing new, but there is lots of evidence to support the speed dating model can:

1) Help different disciplines cross pollinate
http://www2007.taicpart.org/speeddating.php
http://www.insidehighered.com/news/2009/03/19/research
http://www.knowledgeboard.com/item/417/23/5/3

2) Be a cost effective way of meeting new people

http://www.gsb.stanford.edu/news/research/mktg_simonson_date.shtml
http://www.solvedating.com/speed-dating.html
http://indepconsultants.co.uk/newsstory/2000017

3) Take the "trash time" out of interviewing potential job applicants
http://www.ere.net/2008/06/16/speed-interviewing-lessons-learned-from-speed-dating/

It seems giving people time constraints removes a lot of 'conversational fat' we don't need, which allows more time for people to meet more people...which increases the chances of meeting the right people

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