A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, November 24, 2009


Here is an interesting (and amusing) article that asks designers, curators and authors to comment on the styles and items that have defined the past ten years, example: celebrities, the Prius, 'it' bags and the iPod

Below are my favorites comments:

, Artistic director, Institute of Contemporary Arts, London
The Prius. iPods. Style jams
The Prius is the car of the decade. It’s unlovely in lots of ways, but it has become an icon of aspiration. And then the iPod and social networking. Something that spools from these is that we don’t really have style subcultures anymore. Instead we have a playlist culture, where you’re allowed to mash up everything around you in a sort of pick’n’mix. Someone like the slightly gothy, rocky designer Rick Owens will have his moment of mainstream high-street influence at the same time as high-concept design from Viktor & Rolf, the slightly nerdy chic of Kanye West, and, say, day-glo. You have this simultaneous jam.

LOUISE WILSON, Professor of fashion, Central Saint Martins
Tracks and Ts. It-bags
If you looked down from Mars what you’d see would be hordes and hordes of people, all wearing a version of combat trousers and a T-shirt. As if they were off to war, or a sports track.

Because of the incredible rise of the high street, style became utterly democratised: individuality seeped away and people of every class all wore a version of the same thing, whether it was from Gap or a big label. Hence the importance of the It-bag: when everybody is equally dressed down, a bag is the only way to proclaim a high-fashion badge. Everything else was about repetition and looking backwards, from the Sienna Miller Sixties boho moment to the current Eighties revival. Happier times…

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