A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, November 12, 2009

New Guinness Ad - only 150k youtube hits



OK - so this new ad is not doing so well virally

Personal I didn't get inspired by this ad.

I think what may be blocking the connection and engagement with the brand and message, is the riot of special effects and over stylization.

As Clive Wing pointed out - "Style over Substance, Transformer style"

or

As GeekyGirlUK* points out - "Visually beautiful, but ultimately empty . Yes, it's all about brand awareness, and I guess that what Guiness want people to be aware of is that their ads are usually a benchmark for 'clever/artistic' ads. However, I think the premise is tired..."

*This comment was found on the youtube comments page regarding the Guinness ad

1 comment:

  1. OH dear. it is simply too long. The point gets across in the first 45 seconds and the rest is just annoying after that. Lucy

    ReplyDelete

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