A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, November 24, 2009

Technology and wine

Susan pointed out this wine website (www.94wines.com)

This wine seller takes a very pragmatic approach to selling wine - it's all about helping you find the wine you like and making it easy to remember so you can order it again - no fancy stories about how the grapes were grown or 100 year old wine making traditions passed from father to son etc

There is also an interesting value add service. Upon placing an order, you can upload a text, photo or video file (one is allowed per bottle of wine), on the 94wines s server. 94wines then converts that content into a QR code, which it attaches to the bottle.

This means you can use your iPhone to show off some multimedia content you attached to the wine...geeky cool maybe?

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