A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, November 9, 2009

Watch this space...Disney is re-branding Micky Mouse

Disney is re-branding Micky Mouse.

1st will come the video game and then a movie. It seems like a safer move to test the waters with a video game.

I think it will be interesting to see how people react - a bit like Vegemite's iSnack 2.0 - people get vocal when you start playing around with an icon.

Read more here at PSFK

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