A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, December 9, 2009

Some science behind creativity


Some clever people measured the brain waves of jazz musicians and found that inorder for them to play improv they had to deactivate the "dorsolateral prefrontal cortex (DLPFC), a brain area associated with planned actions and self-control. In other words, they were inhibiting their inhibitions, which allowed the musicians to create without worrying about what they were creating".

Check out the full article here

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