A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, March 16, 2010

Underground dining is becoming more sophisticated...digitally

Underground dining is nothing new (yet not exactly mainstream), but what is interesting is how these small organisations have become so proficient at marketing themselves digitally (and most likely on the cheap).

The people who form part of this greater community seem to have that hipster knack of bringing to life the serendipity, sense of community and home cooked meal avantgarde'ness of underground dining. Check out the cool stop gap video below (note: they also give the music they used a plug by showing their myspace address...it's all about community)

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