A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, April 21, 2010

The organic debate

If you get time, please check out this interesting article. It attempts to provide some rationale around when it might be appropriate to purchase 'Organic' products

The article highlights that it's almost impossible to scientifically compare the nutritional density between organic and non-organic food (...well yes it's possible but incredibly expensive to do).

So in reality, many people (knowingly or not) are purchasing the philosophy behind organic food, not necessarily it's superior nutritional value.

It all comes back to conceptual consumption, i.e. we often buy the idea behind the product, not just the product itself.

1 comment:

  1. Unless I missed it, this article does not mention flavour. Those carrots from the garden actually taste more like non organic carrots than the ones from the supermarket........


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