A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, May 10, 2010

The 'Online Disinhibition Effect'


The Psyblog makes an interested observation on the phenomenon called the 'Online Disinhibition Effect'...read the full article here.

"When communicating over the internet people don't feel the same pull towards social conformity as elsewhere. Online, people cast aside their inhibitions, worry less about the consequences of their actions and let it all hang out. Sometimes literally."

In a research context, there appears to be a great role for online methodologies to capture sensitive information that people would not be willing to disclose face-to-face. Something to think about when designing a study that requires people to disclose potentially embarrassing information.

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