A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, May 17, 2010

Think before you post and tag

There have been some interesting discussions around Facebook and social network privacy issues this week. From my understanding, the debate has been exacerbated by recent Facebook privacy policy changes. You now have to 'Opt Out' if you don't want Facebook to share your information with 3rd parties.

This and a bunch of other negative Facebook press is starting to raise concerns amongst younger and older users. For example:
I'd guess it's these issues and others that have caused many people to start being more cautious about what they share and don't share on social networking sites. For example:

"...the Pew Internet Project has found that people in their 20s exert more control over their digital reputations than older adults, more vigorously deleting unwanted posts and limiting information about themselves" Source: New York Times, Tell-All Generation Learns to Keep Things Offline

I'm not sure we are going to see a mass exodus from Facebook, but I'm certain we will see more people actively protecting their social network identity and being more thoughtful when they post images and make comments

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