A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, June 4, 2010

Show me the perks!

Customer loyalty points/cards are starting to migrate to the mobile phone. But watch out!

There is more going on than just transfering loyalty cards / points onto the mobile...

For example, www.foursquare.com turns customer loyalty into a game. It's an app that customers can download on their smart phones that uses the GPS function to let businesses know when they have visited one of their stores. The more times they visit, the more loyalty points they get and more rewards they can 'unlock'. If they visit more times than anyone else in a month, a customer can become the 'Major' of that business and unlock even further rewards.

It's an example that shows how businesses can go beyond loyalty card stamps & points. The exisiting mobile technology is there for business to use and drive not just loyalty, but also customer engagement.

Also, it's a win win situation. The customer gets rewarded (and entertained) for being a good customer and the business gets a direct link to their customers via their most personal and intimate item...the mobile phone.

Watch out for the following players:

Read more here

P.S. This post is an update of the original

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