A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, June 1, 2010

The triple bottom line business model in action - TOMS shoes

I have to admit, I like the idea of buying a cheap pair of shoes (that will hopefully last) and doing some good at the same time. I've put two pairs on order...

I wonder if this company will succeed and if more like it will follow?

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