A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, August 20, 2010

Advergames

The plethora of marketing tools available to the trade is truly staggering


It's an advergame from Barclays and is basically a more in-depth, interactive solo version of Monopoly. After getting past the two levels I can see there are very clear benefits for younger players. It teaches such life lessons such eating well, getting the right job, keeping up appearances and avoiding scams required to achieve life goals.

With more and more time being spent on iPhones and other smart phones, I can see how advergames may become a key way to engage the youth market (and maybe older?) in the not too distant future

1 comment:

  1. We agree with your final comments. You are spot on!

    www.advergames.com

    Enjoy!

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