A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Friday, December 17, 2010

AAMI using Behavioural Economics

The AAMI 'safe driver' campaign is a great example of how to tap into peoples inherent over confidence in their own ability

P.S. I Love the comment someone left on the YouTube video below. It highlights how irrational the message actually is!

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