A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, April 11, 2011

Behaviour modification: common sense, reframing, consistency & reward

It’s amazing how consistency coupled with a healthy dose of reality-based common sense and a small reward scheme can really reap results.

Behaviour modification programs (rational emotive therapy and the like) are effective in many instances.

This TV episode is as amazing as it is horrifying (well, to me anyway). But it does show the advantages of grounded reality coupled with consistency and a small step reward system. Watch but be warned ... It is harrowing in places

Warning it's an hour long - but well worth it... see it here

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