A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, July 19, 2011

The Future of Mobile Phones



Based on the number of activated SIM cards, Australian mobile penetration is about 115 per cent or 26 million services for a population of 22.6 million.

The head of mobile infrastructure for Ericsson, Ulf Ewaldsson, is in Melbourne this week (July 2011). He says global mobile penetration will reach 100 per cent by 2016, or even a year earlier. He also goes on to predict that every person in the world will have access to mobile phone service within five years and half the handsets will be Smartphones.

So, we predict that email and internet searches will migrate almost significantly to Smartphones and away from PCs. Stay tuned...

However, what's next after Smartphones?  Always an interesting question

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