A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Wednesday, August 17, 2011

Ken Block & DC Shoes - Product placement masters

Count how many brands and products are in the latest high production viral video, Gymkhana 4 produced by Ken Block & DC Shoes.

I counted:

  • Universal Studios
  • Ford Fiesta
  • Monster Energy Drink
  • WRC
  • Pirelli 
  • DC Shoes
  • Dirt 3
  • Cosworth
There is probably more... but what's really interesting is how they used Epic Meal Time (the latest YouTube stars) to promote their video. 

The entire production is like an ode to YouTubers (given pretty much no one else would know who Epic Meal Time is) and built specifically for the social media ecosystem. 

Given the previous edition, Gymkhana 3 netted 35 million views ... this latest edition is bound to 'blow up' (YouTube language for going viral and getting lots of views)

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