A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Tuesday, August 2, 2011

Live entrainment vs retail therapy

While the retail sector is languishing, live entertainment is on the up. According to Live Performance Australia, Australians spent $1.3 billion on live entertainment tickets last year, up 13% despite the rising cost of tickets. Read more here

Given both live entertainment and retail both sit under the discretionary consumer spending label, why are we seemingly happy to spend $90 on a Marry Poppins ticket, but can't be tempted to walk into David Jones to buy a new pair of shoes on sale


The answer maybe there is a shift towards more social discretionary spending (i.e. purchasing experiences you enjoy with others that are bit more special than a coffee catch up or a session at the local pub) and a shift away from retail therapy (i.e. buying new things to feel happy)?



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