A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, September 15, 2011

What is the new normal? A Stancombe Series Study


With low unemployment, a mining boom in full swing and interest rates remaining relatively steady (and historically low), why can’t Australian consumers seem to get out of the doldrums post GFC? On the surface it doesn’t make sense: the good news story about our economy (relative to places like US and Greece) isn’t able to lift our confidence about spending money.  What’s going on?

Stancombe is about to embark on an exciting project to discover:

  • The Changing Nature of Spending / Saving, Shopping and Consumption
  • Where things are heading?
  • What are the key themes shaping the consumer context?

Stay tuned for what is sure to be a highly insightful and interesting understanding of the new normal

No comments:

Post a Comment

We would be delighted to engage with you 'In Conversation'