A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Monday, October 17, 2011

'The Future Workplace' study by Stancombe and Optus

Mid this year we conducted an innovative study with Optus to understand what the 'Future Workplace' might look like in Australia. To glean the insights, we spoke to both HR and IT professionals - which gave us two unique perspectives of how businesses are adapting and planning to adapt to a more mobile, flexible and collaborative workplace. Click here for the full press release.

Key findings were:
  • More people woking from home and homeing at work
  • Smartphones set to permeate the workplace
  • Tablet growth to rocket
  • Mobile device management to be deployed
  • More BYO personal devices permitted to access corporate networks
  • More mobile applications being deployed amongst enterprise (2000+ employee) companies
  • Use of internal collaboration tools to become more widespread
  • Greater social media access 
  • Cloud computing to increase in importance

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