A regular review of interesting cultural shifts & marketing developments as viewed through the collective lens of the Stancombe Research + Planning Team

Thursday, November 3, 2011

Appifying your brand

“Research just out by Netherlands research company Distimo shows Ninety-one percent of the top brands (as defined by the Interbrand 2011 best global brands report) now have a presence in major app stores like BlackBerry App World, Google Android Market and of course the Apple App Store for iPhone or iPad.” Read more here 

But it’s not just big businesses “appifying’ their brands. I've also noticed a lot daytime TV talk shows like Ellen and Dr Phil spruiking their apps along with the accompanying infomercials and daytime TV spots.

Pocket Phil anyone?

QR codes are also interesting - I remember seeing this extreme use of QR codes, see below

Overall, marketers are obviously working hard to drive brand engagement through smart phones.

Have you ‘appified’ your brand yet? If so, we would love to hear from you!

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