I think something interesting is happening in the
FMCG world of packaging. There appears to be a design movement back to
pre 60's inspired packaging (i think it's
pre 60's i could be wrong here). I wonder if this trend is emerging due to peoples desire to indulge in products that represent a more simple life long forgotten, i.e. when we didn't have to count calories, we didn't think too hard about product choices, food was natural and products were made by 'real people'
After checking out one of my
favourite blogs (http://www.thedieline.com/blog/) I found the following examples to illustrate this interesting design trend:

A return to retro and old values
ReplyDeleteBut, we are discerning consumers, it's all too transparent!
Thomas Dux is another case in point,
ReplyDeleteWas Thomas a post war migrant from Poland who changed his name from Roduxski to Dux so we Anglos could pronounce it, or did the advertising agency play around with “deluxe” as a brand attribute for a high end grocer and derive Thomas Dux from there?