Anecdotally here at the agency, we don't think it's just the economy to blame, the problem is David Jones has become a middle of the road brand and it's the middle of the road brands that are hurting right now.
We think David Jones is a wonderful brand and just needs its 'premium' back. Staff are no where to be seen and when you do find someone they don't seem to really know a lot.
Below might be one step in the right direction - thanks to the Lane Crawford department store chain in Hong Kong
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